A. General Terms and Conditions
Version 3.0 - Effective from 2026-09-30 for new Accounts and new Subscriptions and from 2026-10-14 for existing Accounts.
These General Terms and Conditions apply between you and Open Alfie B.V., Beiroetdreef 22, 3564 XC Utrecht, the Netherlands, Chamber of Commerce number 90017102, email team@alfie.school.
In short. This summary is for convenience only; the full text below is what applies.
- Alfie helps teachers create teaching material with generative AI. You check the Material before you use it.
- Do not enter identifiable Learner data. Only upload Sources you are entitled to use.
- You keep your rights to your Input. You may use the generated Material in your teaching.
- We may use Input and Material that contain no personal data to improve Alfie. We never use personal data to train or improve our models.
- Paid subscriptions renew automatically. After the first year, annual billing continues at the annual rate, with cancellation at any time on one month’s notice and a refund of the unused prepaid part. Consumers can withdraw within 14 days and get a full refund.
- Schools and organizations have additional terms in Part E. Where a DPA applies, it prevails for processing on the organization’s behalf.
1. Definitions and Applicability
1.1 Explanation of Terms Used
These definitions apply in singular and plural:
- App: Alfie's educational application using generative AI.
- Provider: Open Alfie B.V., which operates the App.
- User: a person using the App or an organization contracting for its use.
- Consumer: an individual with their own Free Account or paid Subscription.
- Business User: a school or other legal entity using or purchasing the App for its staff.
- Account: your personal environment in the App, accessed with login credentials.
- Free Account: an individual Account with the free service's features and usage limits.
- Subscription: a paid individual or organization service agreement.
- Learners: recipients of educational Material, such as pupils, students and participants in vocational, adult or workplace learning; distinct from Users operating Alfie.
- AI: artificial intelligence, particularly generative AI used in the App.
- Input: information entered or imported by or for a User, including learning objectives, instructions, chats, Sources, Notes and files.
- Sources: uploaded or imported source files, including their extracted text and data.
- Notes: short remarks added to guide generation for an activity or Source.
- Material: content generated by the App, including text, files, images and videos.
- Activity: Material created in one generation flow, together with its Input.
- Generation Credits: units allowing Free Account Users to generate Material.
- DPA: the agreement governing personal-data processing on behalf of a Business User.
We treat every individual agreement, free or paid, as a Consumer contract, including use for your work as a teacher. School-seat use falls under the organization's agreement and Part E. Free or paid describes the service tier; Consumer or Business User describes who contracts with us.
1.2 Scope of the Terms
These General Terms and Conditions apply to any use of the App, including the creation of an Account, the generation of Material, and entering into a Subscription. By creating an Account or using the App, the User agrees to these terms. If the User does not agree to these terms, the use of the App must be discontinued immediately.
Part B applies to Subscriptions and contains provisions that apply only to Consumers. Part E applies in addition if the User is a Business User. The Provider may change these terms in accordance with Part D, section 1.
2. Use of the Service
2.1 Permitted and Prohibited Activities
The App is intended solely for legal and legitimate educational purposes. The User is not permitted to use the App for activities that violate the law, morality, or the rights of others.
In particular, it is not permitted to use the App to:
- Generate or share Material that infringes on the intellectual property rights of third parties;
- Generate or share Material with illegal, offensive, discriminatory, misleading, or otherwise inappropriate content;
- Collect or share personal information of others without consent;
- Use the App to bully, insult, or otherwise harm others;
- Circumvent or remove technical protection measures of the App.
The stricter prohibition on identifiable personal data in educational Input in section 2.4 applies even if you have consent.
2.2 Specific Terms for the Use of Generative AI
Alfie combines third-party AI models with our didactic instructions and processing. AI can produce errors, bias, inappropriate content or material that infringes others' rights. We do not guarantee the quality, accuracy, suitability or legality of generated Material. Consumers retain the rights in Part D, section 5.3.
Do not use the AI to present generated work as authentic human work, bulk-generate Material for commercial exploitation, or create material for identity fraud, such as profile photos of non-existent people.
2.3 Guidelines for Generating Material
Use permitted Input (sections 2.4 and 3.2), avoid harmful or inappropriate content, check Material for errors and bias before using or sharing it, and be transparent that AI helped create it. We may remove violating Material or restrict Accounts under Part D, section 7.
2.4 Sources, Notes, and Personal Data
Only upload or import Input you may lawfully use: your own work, content covered by permission or a licence, or a legal exception. Do not use unlawfully obtained Sources.
Do not include identifiable personal data about Learners or other people in educational Input, such as names, identifiers, grades, individual work or sensitive information about health, religion or ethnicity. This does not exclude the account and support details needed to provide Alfie.
Sources and Notes are private to your Account. Authorized staff may access relevant content for support, troubleshooting, security or reports, and non-personal content for the improvement purposes in section 3.4(b). Alfie does not automatically check Sources for personal data or third-party rights; you remain responsible for uploads.
You can request library removal or erasure of Sources and Material. These have different effects, explained in Privacy Policy section 4.4. Editing or removing an exercise is not a separate erasure service.
3. Intellectual Property Rights
3.0 Intellectual Property
The following sections distinguish our rights to the App, your rights to Input and generated Material, and the permissions needed to provide and improve Alfie.
3.1 Ownership of the App
All intellectual property rights relating to the App itself, including but not limited to the software, interface, logos, and documentation, are exclusively owned by the Provider or its licensors.
3.2 Ownership of and Warranty for Input
You retain all intellectual property rights to the Input you enter into the App. You confirm that you may lawfully upload your Input and have the App process it as you request: because you own the rights, have permission or a licence, or a legal exception applies. You can only grant the Provider rights that you actually hold. If your Input includes content owned by your employer or another person, you warrant that you are allowed to use it through the App.
If you are a Business User, you indemnify the Provider against third-party claims arising from an infringement of intellectual property rights by your Input, as described in Part E, section 6. If you are a Consumer, you are liable for damage caused by a breach of this warranty in accordance with the law.
3.3 Your Rights to Generated Material
Generated Material may not have copyright protection or be unique, and may contain third-party rights. We do not guarantee that it is free of those rights.
Where we hold rights in Material generated for you, we transfer them to you, subject to section 3.4. If transfer is not possible, you receive a perpetual, worldwide, royalty-free right to use, copy, adapt and share it, including with Learners and colleagues. School and other rightsholder rights follow Part E, regardless of your Account's email address. Rights obtained under earlier versions of these terms remain unchanged.
3.4 Licence to the Provider
To the extent you hold the necessary rights, you grant us a worldwide, non-exclusive, royalty-free, transferable and sublicensable licence to Input and Material for:
- a) Providing Alfie: storing, processing, transforming, displaying, exporting, securing, backing up, supporting and troubleshooting content and delivering Material. This lasts while the content is in Alfie and as long as needed to complete these activities.
- b) Improving Alfie: analysing, evaluating, reproducing, adapting and using content without personal data to fix errors and develop Alfie, including templates, prompts, agents, evaluations, our own models and an internal material database. This licence is perpetual and irrevocable, including after Account deletion, subject to sections 3.5–3.6 and applicable import-service restrictions.
We do not use personal data for purpose (b). Google Drive files and content-bearing derivatives are not used for shared AI-model training or a shared source library under ordinary import permission.
Contracted providers may process content only for these permitted purposes on our behalf, under the Privacy Policy and applicable DPA. This licence does not permit publishing, selling or supplying individual Input or Material for another customer's use; section 3.7 applies to that separate use.
3.5 Personal Data and the DPA
The Privacy Policy governs personal data. Where a DPA applies, it prevails over these terms for processing on a Business User's behalf, which follows that Business User's instructions.
3.6 Consumer Rights after Withdrawal or Termination
If you withdraw under Part B, section 1.3, or terminate under Part D, section 5.3 for non-supply, non-conformity or a modification, we stop using the Input and Material you provided or created, except where the law permits continued use because it:
- has no use outside the App;
- only concerns your activity in the App;
- is aggregated with other data and cannot reasonably be separated; or
- was created jointly with Users who still use it.
You may request your content in a commonly used, machine-readable format, free of charge and within a reasonable time, including after the agreement ends.
3.7 Future Educational Material Library
If Alfie offers a sharing or community feature, you may choose to share specific Material with the audience shown before you confirm. You authorize us to make it available for that purpose under the sharing terms shown, only to the extent you hold the necessary rights. Including private Input or Material in a library beyond your chosen sharing requires separate agreement and the necessary author and publisher rights. Restrictions on personal data, school confidentiality and imported content still apply.
4. Availability and Service Interruptions
The Provider strives to keep the App available as consistently as possible but does not guarantee uninterrupted or error-free availability.
The App is provided on an 'as is' and 'as available' basis. The User accepts that its operation depends on the availability of an internet connection and external services. For Consumers, this does not limit the rights described in Part D, section 5.3.
The Provider reserves the right to suspend access to the App without prior notice if this is necessary for maintenance, adjustments, or in the event of a calamity or security incident.
The Provider may modify the App to keep it secure, lawful, and up to date, to improve or add features, or to adapt it to changes at its providers, at no additional cost to you. Where a modification negatively affects a Consumer's use more than minimally, Part D, section 5.3 applies.
5. Termination and Suspension of the Service
The Provider is entitled to terminate or suspend access to the App immediately and without prior notice if the User acts in violation of these General Terms and Conditions, if there is a suspicion of abuse, or if it is necessary due to a legal obligation. Part D, section 7 describes how the Provider informs the User and how the User can object.
The User can cease the use of the App and cancel the Account at any time. Access ends on deletion; any remaining payment, cancellation or withdrawal consequences follow Part B and are shown before confirmation.
When the agreement ends, the Provider deletes the personal data in the Account as described in the Privacy Policy. You can request an export of your Sources, Notes, activities, and Material before the Account is deleted; see Part C, section 3. The licence in section 3.4(b) and the provisions that by their nature are meant to survive continue to apply after termination.
B. Subscriptions and Payments
1. Subscriptions
1.1 General, Renewal, and Cancellation
Alfie offers Free Accounts and paid individual and organization Subscriptions. Before purchase, the offer states features, limits, price and billing interval. Organization subscriptions follow their order or agreement and Part E.
| Individual Subscription | Billing and cancellation |
|---|---|
| Monthly | Renews monthly; cancellation takes effect at the end of the current paid month. |
| Annual: first year | One-year commitment, paid in advance. You can give notice earlier to end it at the year's end. |
| Annual: after year one | Billed one year in advance each year. You may cancel at any time with one calendar month's notice; we refund the unused prepaid part. No new one-year commitment begins. |
Cancel through “Manage your subscription” in your Account or email team@alfie.school. After year one, your Account also offers earlier cancellation; both Account and portal requests receive the same one-calendar-month outcome.
For cancellation after year one, we refund unused prepaid time proportionately to the price actually paid, without undue delay and without repricing used time at a monthly rate. The initial commitment is not normally refundable, except for withdrawal (section 1.3), changes to terms (Part D, section 1), statutory remedies (Part D, section 5.3) or other applicable law.
We send a reminder before each annual payment. Price changes are announced by email at least 30 days ahead; you may cancel with effect from the change date if you disagree. Annual billing does not remove an existing discount entitlement or restart the initial commitment.
1.2 Free Accounts
A Free Account gives access to the free features and usage allowance described in the App. No paid Subscription is required. Paid features become available only after you choose and purchase them. Changes to the free service remain subject to the applicable provisions of these terms, including Consumers’ statutory rights.
1.3 Right of Withdrawal (for Consumers)
14 days to withdraw. You may withdraw from your paid Subscription without giving a reason within 14 days after the day of purchase, extended to the next working day where required. Your purchase requests an immediate start, but withdrawing still gives you a full refund, with no charge for use during that period.
How. Use “Withdraw purchase” in your Account, email team@alfie.school or use the model form below. Any unequivocal statement is sufficient. The Account action sends you an email confirmation with the withdrawal date and time.
Refund. We refund all payments without undue delay and within 14 days of receiving your decision, using the original payment method unless you expressly agree otherwise. Paid-feature access ends when withdrawal is processed.
Account deletion. Deleting your individual Account during an applicable withdrawal period also withdraws the purchase. Outside that period, it cancels the Subscription at the earliest contractual date shown before confirmation. Deleting a school seat does not withdraw the school's purchase.
2. Payment Terms
Payment for subscriptions is made via the payment methods supported by our partner, Stripe. Payment must be made prior to the subscription period. Prices shown to Consumers include VAT.
Before you pay, the App shows the plan, the total price, the initial period, and how renewal and cancellation work. After payment you receive a confirmation by email that contains these details, the date of purchase, the withdrawal information, the applicable mandatory contract information in the email itself, and a link to the current Terms.
3. Fair Use Policy
For paid subscriptions like "Alfie Pro" and School Licenses, we offer "unlimited" use. To keep the service fast, affordable, and available for all users, this use is subject to a Fair Use Policy. This policy is designed to prevent abuse and disproportionately heavy use. With normal individual or team usage, you will not reach these limits. If your usage exceeds what is reasonable, we reserve the right to contact you and/or limit your usage.
C. User Responsibilities and Rights
1. User Registration and Responsibility
To use the App, the User must create an Account. The User is responsible for keeping the login credentials confidential and for all actions that take place through the Account.
2. User Rights
The User has the right to access, correct, and delete the personal data processed in the context of the App, as further described in our Privacy Policy.
3. Export of Your Content
You can ask the Provider at any time for a copy of your Sources, Notes, Activities, and generated Material. The Provider provides this copy in a commonly used, machine-readable format, free of charge and within 30 days after your request. Requests can be sent to team@alfie.school. This does not limit the rights Consumers have under Part A, section 3.6.
4. Switching services
- Request: email team@alfie.school with your destination and scope, or request erasure instead. We normally start on your requested date without a separate notice period.
- Transition: normally completed within 30 calendar days, with reasonable assistance, security and continuity information and continued service during transition. You may request one extension. If technical impossibility requires a different period, we explain within 14 working days and follow the statutory limits.
- Afterwards: we notify you when switching ends the agreement. You have at least 30 days after transition to retrieve exportable data, followed by erasure under the applicable rules.
Export: account/content metadata, Sources and original files, Notes, Activities, exercises and generated Material, in UTF-8 JSON, original file formats and available HTML/PDF/image outputs. Proprietary internal prompts, security secrets and other users' data are excluded.
There is no switching fee; ordinary charges and lawful existing commitments remain separate. We cannot guarantee that another service reproduces Alfie's functions. Privacy Policy section 7 describes infrastructure jurisdictions and transfer safeguards.
D. Miscellaneous
1. Changes to Terms
We may change these terms for legal or regulatory changes, changes to Alfie or its providers, or to correct errors and improve clarity.
We announce changes by email and on the website at least 14 days before they take effect. The email states the effective date and material changes, links to the announced Terms and Privacy Policy, and includes information that must be provided in a form you can keep.
If a change materially disadvantages you, you may terminate from its effective date and receive a refund for unused prepaid time. This right does not apply to changes that only implement legal requirements or do not reduce your rights. If you continue using Alfie after the effective date, the changed terms apply.
2. Dispute Resolution and Applicable Law
These General Terms and Conditions and the use of the App are governed by Dutch law. If you are a Consumer, you also keep the protection of mandatory rules of the law of the country where you live.
Disputes with Business Users will be submitted to the competent court in Amsterdam. If you are a Consumer, disputes are submitted to the court that is competent according to the law. If the Provider wishes to bring a dispute with a Consumer before the court in Amsterdam, it will first give you one month to choose the court that is competent according to the law.
If you have a complaint, please contact us first at team@alfie.school. We aim to respond within 14 days.
3. Use of Third-Party Services
The App may use services from third parties. Additional terms from those third parties may apply to the use of these external services. The Provider is not responsible for the operation or content of these external services.
4. Reporting Unlawful Content
If you believe that content in the App infringes your rights or is otherwise unlawful, you can report it to support@openalfie.nl, in Dutch or English. Please include:
- a description of the content and where it is located, for example a link, the Account, or the Activity concerned;
- why you consider it unlawful and which rights are involved;
- your name and contact details;
- a statement that you believe in good faith that your report is accurate and complete.
The Provider confirms receipt of your report, assesses it diligently and without undue delay, informs you of its decision and, where content is removed or access is restricted, informs the User concerned with the reasons. Both the reporter and the User concerned can object to the decision by replying to the decision email. The Provider does not monitor Sources, Notes, or Material in advance.
Authorities of EU Member States, the European Commission, and the European Board for Digital Services can contact the Provider about the Digital Services Act at the same address.
5. Limitations of Liability
5.1 Scope of Liability
Business Users. The Provider's liability for damage resulting from the use of the App is limited to direct damage up to a maximum of the amount that the User has paid to the Provider in the 12 months prior to the damaging event. Any liability of the Provider for other damage, such as indirect damage, consequential damage, lost profits, missed savings, reduced goodwill, or damage due to business stagnation, is excluded. The limitations mentioned in this article shall not apply if and insofar as the damage is the result of intent or deliberate recklessness on the part of the Provider.
Consumers. If you are a Consumer, the limitations in the previous paragraph do not apply. The Provider is liable to you in accordance with the law for damage caused by a shortcoming attributable to the Provider. Your responsibility for damage is limited to the extent it is caused by your failure to check Material as described in Part A, section 2.3, or by your own breach of these terms; this does not remove the Provider’s responsibility under the law. Your rights under section 5.3 are not affected.
5.2 Specific Disclaimer for AI Content
The AI limitations in Part A, section 2.2 apply. You are responsible for checking Material before use under Part A, section 2.3. Business Users use it at their own risk; Consumers retain the rights below.
5.3 Conformity Rights of Consumers
Alfie must meet the agreement and statutory requirements for digital services, including necessary updates. These rights cannot be limited by these terms:
- If Alfie does not conform: you can require us to correct it within a reasonable time and without significant inconvenience. If correction is impossible, disproportionate, late or the problem is serious, you may request a proportionate price reduction or terminate, as the law provides.
- If Alfie is not supplied: you may terminate after we fail to supply it without undue delay following your request.
- If a modification negatively affects your use more than minimally: where it goes beyond what is needed to maintain conformity, we inform you in advance in a form you can keep. You may terminate free of charge within 30 days after notification or the modification, whichever is later.
6. Indemnity
If you are a Business User, you indemnify the Provider against third-party claims caused by a violation of these General Terms and Conditions, or of the rights of third parties, by you or your users. This includes claims for infringement of intellectual property rights, privacy rights, or other rights of third parties. All reasonable costs and damages incurred by the Provider as a result of such claims are for your account, except to the extent the claim is caused by the Provider using content outside the scope agreed in these terms. The Provider informs you promptly of such a claim and does not settle it without consulting you.
If you are a Consumer, you are liable in accordance with the law for damage the Provider suffers as a result of your violation of these General Terms and Conditions or of the rights of third parties.
7. Sanctions
If the User acts in violation of these General Terms and Conditions, the Provider is entitled to take appropriate measures, including suspending or terminating access to the App and removing content. The Provider will, where possible, warn the User in advance, unless this cannot be required of the Provider given the seriousness of the violation.
When the Provider removes content, restricts its visibility, or suspends or terminates an Account, it informs the User of the measure and the reasons, unless the law prohibits this. The User can object by replying to that message; the Provider reviews the objection and responds within a reasonable time.
8. Force Majeure
Neither party is obliged to fulfill any obligation if they are prevented from doing so as a result of force majeure. Force majeure also includes disruptions in the telecommunications infrastructure, internet disruptions, cybercrime, and government measures. If a force majeure situation lasts longer than 30 days, both parties have the right to dissolve the agreement in writing.
If you are a Consumer, this section does not limit your rights under section 5.3, and a failure of the Provider's own security measures is not force majeure.
9. Transfer of Rights and Obligations
The Provider is entitled to transfer its rights and obligations under the agreement to a third party that takes over the App. The User is not entitled to transfer their rights and obligations without prior written consent from the Provider.
10. Language
These General Terms and Conditions are available in Dutch and English. The version in the language in which you accepted them applies to you. If you are a Consumer and a provision is unclear, the interpretation most favourable to you applies. For Business Users, the Dutch version prevails where the versions differ in meaning.
E. Additional Terms for Business Users, Organizations, and Schools
1. Organization Accounts
If the User is an organization purchasing the App for its staff, the organization is the contracting party. The organization appoints one or more administrators who manage seats, invite and remove users, and act on behalf of the organization towards the Provider. The organization is responsible for the use of the App by its users and ensures that they comply with these General Terms and Conditions, including Part A, section 2.4. Invoices are payable within the term stated on the invoice. The term, renewal, and cancellation of an organization's Subscription are set in the order or agreement with the organization; where that document and Part B differ, that document prevails. Section 3 of Part B (Fair Use Policy) applies to the organization as a whole.
2. Processing of Personal Data
Where we process personal data on the organization's behalf, we act as its processor and follow its documented instructions. A DPA is required where applicable data-protection law requires one, including under the GDPR.
A DPA forms part of the agreement when it has been supplied and agreed, including electronically; a separate signature is not always necessary. Creating an organization Account does not by itself make an unsupplied or unagreed DPA binding. These Terms and the Privacy Policy apply in the meantime, but do not replace a legally required DPA. An agreed DPA prevails for personal-data processing and can be changed only through its agreed procedure.
3. No Learner Data
The App is not intended for identifiable personal data about Learners or other people in educational content. The organization instructs its users not to enter identifiable Learner data or other unnecessary personal data into the App, as described in Part A, section 2.4, and ensures that no more personal data is provided to the Provider than described in any applicable DPA.
4. Licence for Content of the Organization's Users
Where the organization holds the rights to Input its users enter or Material they generate (for example because the users are its employees), the organization grants the Provider the licences in Part A, section 3.4 for that content. Input and Material that contain no personal data may be retained and used by the Provider for the purposes in Part A, section 3.4(b) also after the agreement with the organization has ended, in accordance with any applicable DPA.
To the extent the organization holds the relevant rights, it also grants its individual Users a perpetual, non-exclusive, royalty-free right to retain, use and adapt the educational Material they created with Alfie in their teaching, including after leaving the organization. This excludes confidential information, personal data of others and content whose third-party licence does not permit continued use. An instruction to remove school data does not by itself revoke a continuing content licence already granted.
5. End of the Agreement
Return and deletion of school-controlled personal data follow applicable law, the school's documented instructions, the Privacy Policy and any agreed DPA. Under new school agreements that expressly include this arrangement, the default is that teachers may continue with a Free Account and eligible Material after the school licence ends, if they have accepted the individual service. At cancellation the Provider asks the organization whether it wants different instructions. Silence is not a new permission: only the default agreed beforehand applies. Teachers receive an email explaining the change and may delete their Account on the Account page; there is no separate choice modal. School-confidential data, other people’s personal data, organization administration and non-transferable content do not automatically move to an individual account.
The Provider completes the school’s return/deletion instructions and confirms the outcome, including any outstanding agreed backup restrictions. Eligible non-personal Input and Material may be retained under section 4. A continuing individual account remains personal data. These new default arrangements do not override an existing school’s different DPA or exit instructions.
6. Warranty, Indemnity, and Liability
The organization warrants that it and its users are entitled to use the Input they enter as described in Part A, section 3.2, and indemnifies the Provider as described in Part D, section 6. The limitations of liability in Part D, section 5.1 apply in full to Business Users. Disputes with the organization are governed by Dutch law and submitted to the competent court in Amsterdam.
Version 3.0 - Effective from 2026-09-30 for new Accounts and new Subscriptions and from 2026-10-14 for existing Accounts.
Annex: Model Withdrawal Form (for Consumers)
To: Open Alfie B.V., Beiroetdreef 22, 3564 XC Utrecht, the Netherlands, team@alfie.school
I hereby give notice that I withdraw from my contract for the following service: Alfie [plan], ordered on [date].
Name of consumer: [name].
Address of consumer: [address].
Email address of the Account: [email].
Date: [date].
Signature (only if this form is sent on paper): [signature].